The structure of the website is very professional and well organised with clear menus and headings. The site has a search function which allows users to search the entire website using keywords. This is an advantage to customers as it allows them to search for exactly what they want, which saves the user a lot of time.

Another advantage of the website is the interactive video that appears on screen if selected by the user. This video involves a man walking onto the screen and telling the user about the company and the services it provides. I feel that this video is useful to in-experienced ICT users as they are able to be informed by the video and gain more information about the company.

Another advantage of the website is the contact us page, which provides users with an online form to complete and send in their enquiries to the company. I feel that this is important as many people may not wish to phone the company and may not have the time. This is why having a small online enquiry form is beneficial to all users and also saves staff member’s time as they can reply to enquiries at their own discretion.

Disadvantages of the website include having only some of the products included in the website with the price available. If I was visiting a website and the price was not included this would most probably discourage me from looking further into that company. However, if customers were made clear of all of the prices then they may feel more confident using this company.

The first task I carried out was conducting a search using the search bar. I searched for ‘banner’ and immediately as I began typing I was shown the results below the search bar. I feel that this is very useful and saves users a lot of time. This meant that I could click on ‘Lamppost Banners’ from the results and be navigated to the corresponding page.

The second task was to complete the online customer satisfaction survey, although when I selected the link to the survey I was navigated away from the website and taken to the Farmore website. This task was unsuccessful and shows that the website does include some errors. Overall, I feel that this website is very effective in promoting the services the company provides.

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Micro-Blogging is a web service that provides users with a means of broadcasting short messages to the web. Subscribers can veiw these updates in a variety of ways such as text messages etc. Most blogs are written in text format although some services offer images, videos and even audio files to be uploaded. With a character limit of 140, micro-blogs must be kept concise. Also privacy is often an issue when posting personal blogs.

Twitter and Edmodo provide a free micro-blogging service which allows user to post or “tweet” their opinions publicly. Users can keep up to date on what their friends have been up to and also keep a track of recent posts. These websites can also be searched to find the latest posts on certain subjects or places such as Salford University. Therefore offering a learning resource to users in education.

 Lauren Luke is a woman who found fame by publishing online make-up tutorials and advice on youtube and twitter. As a result of her fame she now has her own make-up brand.

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